DM TRADING EUROPE GmbH respect your privacy and will process any personal data only in accordance with applicable data protection laws. In light of the new EU General Data Protection Regulation (GDPR), which will take effect on 25 May 2018 , we would like to provide you with certain information about the data we process. 

This Privacy Policy covers the information we collect about you or your Company when you visit our website, or you get in touch with us, and how we process that personal data. 

If you have any questions or concerns about our use of your personal information, then please contact us at


The types of data we collect

  • Information that you provide voluntarily
    Certain parts of our website may ask you to provide personal information voluntarily: e.g., we may ask you to provide your contact details in order to send you our latest catalogue or to get in touch with you in order to reply to any interest in our production and services. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information and may include name, Company name, email address, phone number. We do not collect or process credit card or payment data at any time.
  • Information that we collect automatically
    When you visit our website and/or use our products, we may collect certain information automatically from your device (e.g., information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (i.e., country or city-level location) and other technical information). We may also collect information about how your device has interacted with our website and/or products, including the pages accessed and links clicked. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.
    Collecting this information enables us to better understand the visitors who come to our web-site and/or use our product, where they come from, and what content on our website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our website and/or products to our visitors.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies and similar tracking technology”.

In some cases, your personal data will be supplemented by information retrieved from public sources, such as your company websites, for the purpose of confirming your current professional position or address.


How we use your data

We use the personal data for business communication purposes, including to send you newsletters, promotions, surveys and other product-related information and to maintain our list of contacts. We do not sell or otherwise make your personal data available to third parties, although we may disclose your personal information to the following categories of recipients: to our supplier in order to fulfill your orders, third party service providers (e.g., to shipping agent for the delivery of your orders, to our banks because of the payment transactions), or who otherwise process personal information for purposes related to our business and order processing, for which you will be informed in advance for acceptance separately when necessary.

If you are based in the European Union (“EU”), any international transfers of your personal data outside the EU/European Economic area (“EEA”)  are based on the EU Commission’s standard contractual clauses, which may be read here. Your personal data will only be saved for these purposes and for as long as you have business relationship with.


Cookies and similar tracking technology 

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice on our website.


Our basis for using your data

If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. When processing personal data for the purposes described in this Privacy Policy, we will rely on any consents you have provided in respect of direct marketing activities or in reliance on our legitimate interests this interest will normally be to conduct our business and communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our services, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.


Measures to keep your data safe

We employ appropriate technical and organizational measures to help protect your personal data against loss and unauthorized access. We regularly review our security policies and procedures to ensure our systems are secure and protected.


Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (e.g., to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements). 

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (e.g., because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


Your choices and rights

We welcome your inquiries and comments. You have the right to know what personal data we process about you and may request a copy. You are also entitled to have incorrect or incomplete personal data about you corrected or completed and you may, in certain circumstances, ask us to delete or erase some or all of your personal data. You can also object to certain personal data about you being processed and request that processing be limited. Please note that the limitation or deletion of your personal data may mean we will be unable to provide the services described above. You also have the right to receive your personal data in a machine-readable format and have the data transferred to another party responsible for data processing.


How to contact us

If you have any questions about how we process your personal data, please feel free to contact us at